Read e-book Value Proposition Design: How to Create Products and Services Customers Want

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A Value Proposition Canvas Example

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What is the Value Proposition Canvas?

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Please enter your name. The E-mail message field is required. Please enter the message. Please verify that you are not a robot. Would you also like to submit a review for this item? You already recently rated this item. Your rating has been recorded. Write a review Rate this item: 1 2 3 4 5. Preview this item Preview this item. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. It perfectly complements and integrates with the Business Model Canvas , a tool designed to make explicit how you create, deliver, and capture value for your organization. The new book focuses on how to design great value propositions.


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However, it reminds us that we need to get both right, the value proposition AND the business model, to succeed in business. The spread below p.

Value Proposition Design: How to create products and services customers want

But Value Proposition Design isn't just a dry utilitarian business tool book. It features a large amount of detailed and playful images that help you better apply the content. We worked with 4 illustrators from Pilot Interactive in Toronto to create illustrations for almost every page. That is the only reason why they are not featured in the first book. Since we discovered them, we have been rigorously applying these methods in all our work in addition to the Design Thinking approach we've been practicing for over a decade. Our new book was the opportunity to conceptualize, synthesize, and visualize the intersection between Design Thinking, Business Model Generation, Customer Development, and Lean Startup in a way that is simple to understand and apply.

Value Proposition Design: How to Create Products and Services Customers Want - ChapterOne Books

These additions build on the existing body of work by Steve Blank and Eric Ries and extend it, rather than reinvent the wheel. For example, the Test Card helps you design Lean Startup experiments to validate or invalidate the assumptions underlying your business model or value proposition. The Learning Card helps you capture your insights from these experiments.


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To make it actionable we also added an Experiment Library that offers you some ideas on how to test your assumptions. And finally, the piece I'm most excited about in the Test chapter: we designed a Progress Board to help you bring it all together and track your customer development progress all the way from idea to validated business. Have a look at the spread below. After publishing Business Model Generation a lot of practitioners asked us for more help in applying the tools described in the book.

They wanted a bit more hand-holding on how to apply the ideas in the book. Though Business Model Generation was already pretty practical we didn't really follow a step-by-step approach, which is typically something you would get in a training workshop or from a consultant.

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However, since Strategyzer isn't a consulting business and wants to get as many practitioners as possible self-started, we decided to add a lot of exercises and workshop ideas with step-by-step instructions to Value Proposition Design. Each exercise or workshop idea is beautifully illustrated to make it as understandable and applicable as possible.

But we didn't stop there crazy as we are. Because we noticed that people often feel insecure about applying the tools correctly, we decided to add a free online companion to the book where you can complete the exercises and get feedback on how you are doing. All you need is a book to get access. This will also allow you to connect with an entire community of practitioners on our platform. Value Proposition Design will be available in bookstores during the week of October 20th. A pre-order will give you access to a unique and exclusive launch week webinar with the authors.


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Teams and companies that pre-order the book can get special goodies from Strategyzer e.