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Your conclusion should wrap up your understanding of the project, your proposed solutions, and what kind of work and costs are involved.

ARTECH HOUSE U.K.: Successful Proposal Strategies for Small Businesses 6E

Writing business proposals that work requires you to provide information about your company and its services as they relate to what your prospect needs. The proposal should be informative above all else, but the right language helps persuade your leads. Here are a few additional things to consider:.

Your best bet to win business is to be clear, concise, and direct. No overly flowery language, and nothing that could possibly be misconstrued. Create a proposal that shows you not only understand them but you also respect them professionally. This comes back to organization. A table of contents helps keep longer proposals say, for projects that are more than a one-time affair easier to navigate. And, on that note, include everything you need—and nothing more.

Here are a couple of things to keep in mind:. Or, enough that they chose you to ask for a proposal. The less boilerplate, the more likely you are to win business. Be prepared for a few rounds of possible back and forth.

But getting a response is a victory in and of itself. Yes, writing a business proposal is a lot of work.

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Most importantly, though, the work of learning how to write a business proposal—or going back and giving your existing business proposals a makeover—is worth it. Investing the time in a solid proposal that makes the right case to the right clients again and again pays for itself by winning you business, and allowing you to grow your company. Give us a call.


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Type below and hit Enter To search. Want the best small business strategies delivered straight to your inbox? About Latest Posts. Meredith Turits Contributing Writer at Fundera. No customer reviews. Share your thoughts with other customers. Write a customer review. Most helpful customer reviews on Amazon. May 21, - Published on Amazon.


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The previous editions of Robert Frey's invaluable book "Successful Proposal Strategies for Small Businesses" have already established this title as a virtual bible of proposal development for small business government contractors, particularly in the support services. In addition to his complete yet concise discussion of nuts-and-bolts proposal issues such as organization of the proposal volumes, establishing the role of the proposal manager, and so on, Frey demonstrates how an effective organization of corporate intellectual capital can be a critical resource in the marketing proposal process.

Importantly, he provides step-by-step procedures for creating such an added-value environment. As in the previous two editions, Frey's approach is very highly application-oriented. He lays out theory when necessary, but his principal goal -- which he achieves admirably -- is to equip the reader with an exhaustively complete set of marketing and proposal development procedures and tools all the way down to a template for phone lists! If I have any complaints at all, it is that the sequence of chapters could use some rearranging; a chapter on internatiohnal proposals seems to be placed unexpectedly, and there is one very brief chapter on private-sector solicitations that could be easily merged with another chapter or deleted altogether.

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But these are quibbles. This book has garnered a well-deserved reputation as arguably the premier reference work in this field. December 10, - Published on Amazon. In this blue-ribbon edition, Robert Frey provides enough valuable proposal management detail to establish your proposal department, to write your proposal manager's job description, to outline your proposal team's functions, to produce topflight and winning proposals, and to measure the proposal team's success.

And if that were not enough, Frey offers his bravura insights into knowledge management and how this wonderful concept can be realistically and incrementally applied to the proposal development process.

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Frey mentors you to success with regard to every aspect of proposal management. Frey's style is not staid and wooden. To the contrary, his love for his audience and his desire for their proposal management success shines forth.

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I would pay twice as much for the book. My company's proposal win rate this year alone proves the worth of the material in these pages. Invest in it, do what it says, and prepare for the reward.