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What is a social media manager?

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11 Important Skills for Social Media Managers (Free Resume Template!)

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Priority Code Enter Priority Code. Cancel Apply. Apply a new Code? The Great Courses. Sign In. Cart 0. Your cart is empty. Wish list 0. Your Wish List is empty. Existing Customer Sign In Email. Create Your Account Already have an Account? Create Account. Critical Business Skills for Success. Course No. Taught By Multiple Professors. Share This Course. Choose a Format. Streaming Included Free.

Audio version now exclusively on Audible. Get the audio course. Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill: strategy, operations, finance and accounting, organizational behavior, and marketing. Part One: Strategy Where, and with whom, will your business compete?

Get Two Angles on Business Strategy Business strategy is one of the business world's most crucial activities. Throughout these lectures, you'll explore strategy from two fundamental angles: You'll examine the world of business unit strategy, focusing on how particular companies use strategic frameworks to beat their rivals in a particular product market. You'll also take a step back and explore the concept of corporate strategy, and how multi-business units and diversified companies strategically operate in a variety of product markets.

Take On Tomorrow's Business Challenges Professor Roberto, using his years of experience in the business world and his piercing insights into business strategy, includes in each lecture of Critical Business Skills: Strategy stories of real-world successes and failures involving major companies of the past decade, including J.

Part Two: Operations Some people think of operations as a specialized aspect of business, usually overshadowed by a focus on corporate strategy and marketing. Operations Demystified Professor Goldsby's Critical Business Skills: Operations is your accessible guide to everything you need to understand—and utilize—operations and operations management.

Part Three: Finance and Accounting To succeed as a businessperson in today's fast-paced, global marketplace, one of the essential business skills you need to master—whether you're a top-level manager, an investor, or an entrepreneur—is a firm grasp of how finance and accounting work. Part Four: Organizational Behavior You have your product, you've developed your business plan for selling that product, and you've spent invaluable time and money securing the top talent to help you reach your goals.

Why are some leaders more effective than others? What makes a team or department so productive? Why are some initiatives received enthusiastically, and others met with apathy? Effective leadership: Effective leaders can impact innovation and creativity, productivity and efficiency, workplace motivation and job satisfaction, and other important performance variables.

Emotional intelligence: By recognizing your own emotions and those of others, you can better cultivate productive relationships in the workplace. Teamwork and cooperation: Failing to leverage cooperation in a business setting is essentially a failure to utilize a source of competitive advantage. Power and influence: Where does authority come from? What are the common mistakes people in authority positions make? Part Five: Marketing Here's a surprising truth about business: The best product doesn't always win. What do they value?

How can I give them what they value better than competitors? Hide Full Description. Average 31 minutes each. What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage. Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices.

Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market. Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Passionate customers, tremendous profits, happy employees - the Trader Joe's grocery chain is a powerful business success story.

Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects of the industry. Discover the strengths - and drawbacks - of being a first mover who establishes a market position and fast followers, who can learn from first movers' mistakes. Along the way, you'll consider relevant examples from industries including video game systems and social media networks.

Netflix's ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business - and often the hardest to respond to. Get a stronger grip on competitive dynamics and the importance of understanding your competitor.

Professor Roberto guides you through powerful lessons from three situations where new entrants did battle with incumbents: NutraSweet with Holland Sweetener Company; British Airways and Aer Lingus with Ryanair; and another perspective on Blockbuster versus Netflix. Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration and their two types in the context of Disney's acquisition of Pixar animation studios. As a multi-business unit corporate, why build a particular portfolio of businesses?

What happens when the whole is worth less than the proposed sum of the parts? You've got a diversification discount, common for many unrelated diversifiers in the United States, and one that has led to many corporate breakups. If you're going to diversify, you need to do it the smart way. Learn how here. Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense? Learn about vertical integration's rationales and risks by digging deep into interesting stories of vertical integration involving Disney's retail stores and Zara's "fast fashion" strategy.

Mergers and acquisitions are part of daily life in the business world. Why do some bad deals get done, leaving the acquirer in a trouble spot? When can a hostile takeover be the right strategy to take, and how does one work? What happens if a bidding war occurs? What are some alternatives to merging? Professor Roberto concludes this course with a fascinating lecture on the challenges of launching your own business.

You'll learn what makes entrepreneurship different from leading a complex, large organization; how the simple "marshmallow challenge" reveals different approaches to startup strategies; and key questions any entrepreneur must answer before starting. What exactly is operations management, and how can you make it work to your advantage? Turn your attention to operational capabilities: the composite of processes, people, and technology that helps you execute your strategy. Observe a case study featuring both production operations and service operations.

Production operations are the greatest value-adding activity in all of business. Whether you're making the product yourself or through others, explore the decisions involved in successful production operations, and get a glimpse at developments to look for in the future, including 3-D printing and reshoring.

Turn now to service operations, the successful management of which takes into account the psychology of winning customers through great experiences. From the Service Quality Scale to the details of process improvement, find out how to seize the movement where services are increasingly dominating the 21st-century business landscape. Master the fundamentals of right-sizing your inventory through inventory management. Specifically, focus on four basic strategies used to maintain just the right amount of inventory. Supply management is the one department that accounts for well over half of a company's total spend, and involves decisions that impact its long-term profitability.

By examining fundamental questions about what to buy and how to select suppliers, you'll leverage effective supply management practices that can set you apart from the crowd. Logistics are responsible for ensuring that the right products are available in the right quantities at the right time to meet customer expectations. Professor Goldsby introduces you to three key aspects of logistics, including its role in providing "reach" and the movement, storage, and technology used to meet customer requirements.

Ways to improve business processes are indispensable to success. Gain simple tools and methods for improving the processes that matter to your organization. Learn how to create and use powerful, yet simple tools called process maps. Why is performance measurement so important to the health of an organization? How do the four dimensions of the "Balanced Scorecard" framework financial performance, customer assessment, internal business process, and learning and growth work independently and together?

What is the "triple-bottom-line" approach, and how does it measure sustainable business performances?

Obliterate the assumption that all business is good business. Instead, come up with more precise numbers that show how different customers affect your business by understanding the contribution margin. Among the most pervasive developments in business organization over the past few decades is supply chain management. Learn how this discipline, a higher order of operations management, uses your network of suppliers and customers to achieve maximum effectiveness and help you better leverage your company's supply chain.

Professor Goldsby introduces you to the hottest topic in modern business: risk management. How can you overcome perilous situations, or dampen their effects? What are common internal and external risks to an organization? And how will tools like the "Failure Mode and Effects Analysis" help you identify and prioritize them? This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.

Using a balance sheet from Intel as your case study, survey the significance of specific items that typically appear on balance sheets, including current assets and intangible assets. Also learn how to read balance sheets for clues about an organization's financial stability, risk, and liquidity. Income statements are the statements most widely cited in popular business news.

First, learn how income is measured under general accounting principles. Then, explore how income statements are organized to reflect everything from revenue to operating expenses. Finally, examine four questions everyone reviewing an income statement should ask. What makes statements of cash flows the most important financial statements you'll encounter? Professor Sussman explains the differences between revenues, profits, and cash flows; discusses the three separate sections of a statement of cash flows; and uses two intriguing anecdotes to highlight why analyzing these statements is so important.

Common size analysis. Trend analysis. Ratio analysis. Three financial tools every seasoned businessperson should be able to use.


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First, learn how each of these tools is used. Then, get a closer look at five key categories of ratios to keep in mind, including liquidity ratios and market ratios. How does breakeven analysis, or cost-volume-profit analysis, work - and how do businesspeople make it work for them? As you'll discover in looking at both the basic breakeven model and some more advanced variations, cost-volume-profit analysis has far-reaching applications in everything from marketing hotel rooms to pricing concert tickets.

Begin your focus on finance with an insightful look at the time value of money.

In this lecture on the trade-off between risk and return, Professor Sussman introduces you to several important financial models businesses use every day. These include the Nobel Prize-winning Capital Asset Pricing Model, which is a means for formally unifying an asset's expected return and risk by studying asset fluctuations.

Business Science Manager (Econometrician)

What exactly do we mean by "value"? First, learn the true meaning of value and its overarching importance in finance. Then, investigate three different approaches for evaluating investment opportunities: the payback method; the book rate of return method; and the powerful investment decision-making tool known as Net Present Value. What are some alternatives to evaluating investment opportunities beyond Net Present Value? Find out with this lecture on commonly used measures, including the Internal Rate of Return the discount rate at which the Net Present Value equals zero ; and the Equity Multiple commonly used in venture capital investments.

Explore the world of trade-offs and learn why issuing debt instead of equity can actually increase the value of a firm; why you should always consider the Weighted Average Cost of Capital of your investments; and how convertible bonds attempt to capture the best of both debt and equity. All investors should know how to make value-creating decisions. Round out your introduction to accounting and finance with a recap of the fundamental tools of the trade.

By applying these tools to specific examples involving major companies, you'll cement your ability to make smart and savvy investment decisions. Start taking control of your professional organizational behavior with this introductory lecture on how to achieve lasting results. You'll explore how to use the S. Professor Longenecker explains the most important things he's learned about leadership. Among these: the definition of effective leadership; the critical role of competency and character; and six leadership schools of thought. What does it take to cultivate great working relationships?

The answer: emotional intelligence. Learn how developing emotional intelligence can have a powerful impact on your ability to work well with others. Along the way, you'll learn about different types of workplace relationships, including strained working relationships and non-working relationships. Cultivate stronger communication skills with this engaging lecture that covers three burning communication needs in an organization and introduces you to six critically important lessons every effective communicator should follow.

Motivation and performance improvement are two of the most researched subjects in the field of organizational behavior. Using an in-depth study of 60 high-performance organizations across a range of industries, discover what goes into a highly motivated organization and how the "performance equation" provides fascinating insights into improving workplace performance. You've known about teamwork since elementary school. Now, learn how to foster it in an organizational setting. First, find out what happens when organizations don't cooperate.

Secrets To Success In Industry Careers Essential Skills For Science And Business

Then, learn how people with conflicting interests can work together. To keep people in an organization more focused, engaged, and productive, you need to recognize the importance not just of coaching, but of tailor-made coaching. Discover how it works with a step-by-step analysis of a successful coaching scenario and a look at four sets of employees in need of different types of coaching.

https://durchborrdallsuapen.tk Why is power such a potent aspect of business? What do we mean by "power" in an organizational setting, and what are some of its work-related sources? How can you cultivate personal power within your organization? What strategies can you use to upwardly manage a relationship with your boss?

Much of one's success in an organization depends on how well one manages conflict with others. Professor Longenecker guides you through two primary types of conflict and three levels where they occur. Then, he offers ways to avoid or better handle conflict using a powerful management model involving cooperation and assertiveness. Learn why ethical standards and policies are so important within an organization; the specific steps involved in ethical decision making; and the Bathsheba Syndrome, which helps explain why successful people do wrongful things at work.

The one unavoidable part of an organization: change. After investigating the three essential ingredients of organizational change, focus on the kind of practical steps you can take to achieve change in your organization. Among them: how to make it about problem solving and how to cultivate a sense of urgency and speed. Because the average worker changes jobs between seven and 10 times, workplace relevance and career success depends on lifelong learning and professional development.